Impressions & reach
Platform-native impressions and unique reach, pulled from each network's official insights API.
Analytics
We pull platform-native insights at four intervals per post, store them as immutable snapshots, and surface them where you work — hover a post on the calendar, drill into the detail view, or export the whole period to CSV for the monthly client deck.
Platform-native impressions and unique reach, pulled from each network's official insights API.
Likes, comments, shares, saves — with engagement rate calculated consistently across platforms.
View counts for reels, shorts, and native video. Average view duration where the platform exposes it.
Instagram saves — the metric that correlates best with algorithmic reach. Tracked on every carousel and reel.
Story completion rate + exit rate per frame, so you can see where people drop off.
Clicks on link stickers, bio links, and LinkedIn/X URL clicks. Attributable to the specific post.
Social metrics aren't a single number — they evolve. We capture them at four moments so you can see the shape, not just the endpoint.
T+1 hour
Lightweight metrics so you can spot a post that is underperforming in the first hour.
T+24 hours
The metric most predictive of a post's long-tail performance.
T+7 days
What clients see in the weekly report.
T+30 days
Long-tail performance, including late-discovery saves and re-shares.
Every post you publish through Echofox accrues four snapshots, retained per your plan. Client reports get easier from day 1.